Industry News and Insights
Experience The Skies revealed the history and current key features in part 1 of the Airline Loyalty Programs of Tomorrow Series (Refer to this post). In part 2, we will discuss 1. the airline and customer version of loyalty and 2. key features between loyalty programs between different types of carriers.
Airline loyalty programs have been around since the 1950s when airlines like United Airlines started tracking customer travels. In this series of insights, we will examine how these programs evolved over the past 65 years and discuss future innovations for them to remain relevant and effective in an age where loyalty is fragmented and increasingly […]
Priority Pass has been the leader of lounge access management for over 25 years. Beyond lounges, it has expanded access to restaurants and personal spaces over the past three years. On December 11, 2018, the travel lifestyle program adds airport merchant offers to the list of benefits members can enjoy.
Experience The Skies reported that Icelandair formally purchased chief rival WOW Air (refer to post here) earlier. In the following insight, we will dig deeper into the opportunities and challenges as the new Icelandair Group competes with European and North American airlines for more passengers.
Icelandair Group purchased all the WOW Air shares in a transaction worth about kr$2.17 billion (~US$17 million) in a share exchange. The airline will also assume WOW Air’s debts.
There is a perception that flying low cost airlines means a lack of inflight entertainment options on board. Southwest Airlines is breaking the rules by announcing that it will offer complimentary in-flight movies on board selected flights starting November 1, 2018. This is the third upgrade the airline introduced to improve the customer experience during flight […]