February 2018

Apple Business Chat and Airlines

Apple Business Chat And The Airline Industry

Apple Inc. officially introduced Business Chat in its latest iOS beta release for 11.3. It brings new functionalities to the Messages and integrates well with other core applications Apple Pay, Calendar and Maps (Refer to our insight here). The company is playing catch up to established competition from Facebook, Twitter and imbedded chatbot applications (learn more about chatbots at https://botpress.io/learn/how-to). Find out more about the competition and how the airline industry has embraced the technology to offer more choices to engage and upsell. Read More »Apple Business Chat And The Airline Industry

Google Flights Opening Screen

New Google Flights Functions Inform Customers About Basic Economy Fares

There have been a lot of customer confusion on basic economy fares since Delta Air Lines, United Airlines and American Airlines introduced them in their route network in the last five years. The confusion stems from the different amenities available for these customers by each of these airlines. For example, Delta Air Lines allows them to bring on a full size carryon baggage and use the overhead bin on board while United Airlines and American Airlines do not. In an attempt to ease confusion, online flight search tool Google Flights has incorporated the amenities included for this fare type in its latest beta release.  We look at how this new function works, what is good about it and what Google can do to further improve the customer experience in design and capacities.

Read More »New Google Flights Functions Inform Customers About Basic Economy Fares