Experience The Skies reported that Icelandair formally purchased chief rival WOW Air (refer to post here) earlier. In the following insight, we will dig deeper into the opportunities and challenges as the new Icelandair Group competes with European and North American airlines for more passengers.
Icelandair Group purchased all the WOW Air shares in a transaction worth about kr$2.17 billion (~US$17 million) in a share exchange. The airline will also assume WOW Air’s debts.
There is a perception that flying low cost airlines means a lack of inflight entertainment options on board. Southwest Airlines is breaking the rules by announcing that it will offer complimentary in-flight movies on board selected flights starting November 1, 2018. This is the third upgrade the airline introduced to improve the customer experience during flight […]