Six months ago, Experience The Skies published that WestJet was about to introduce a new type of domestic business class seating with the delivery of newer Boeing 737 MAX aircrafts starting in 2018 (refer to post). The airline used the occasion to also change the cabin’s name from “Plus” to “Premium”.
In our last post, we discussed Apple Maps indoor mapping feature set and its significant improvement in airport coverage around the world (refer to post). The following insight digs deeper into features that can further improve user experience, third party integration and data reporting.
Apple Maps including airport indoor spaces was available as part of the iOS 11 upgrade for select iPhone, iPad and iPod Touch users. Between Experience The Skies’ last post in July 2018 to January 2019, Apple has increased the number of airport partners by more than 40% to cover more destinations around the world.
Experience The Skies revealed the history and current key features in part 1 of the Airline Loyalty Programs of Tomorrow Series (Refer to this post). In part 2, we will discuss 1. the airline and customer version of loyalty and 2. key features between loyalty programs between different types of carriers.
Airline loyalty programs have been around since the 1950s when airlines like United Airlines started tracking customer travels. In this series of insights, we will examine how these programs evolved over the past 65 years and discuss future innovations for them to remain relevant and effective in an age where loyalty is fragmented and increasingly […]