Air France’s brand new chewing gum is called La Gomme à Mâcher. It is designed and manufactured in France and is 100% natural. It comes in two flavours – Crème brûlée or Macaroon-Pistachio with tastes that remind passengers of eating the famous French desserts.
Where Can I Get The Gum
- AF066 from Paris-Charles de Gaulle (CDG) to Los Angeles (LAX) ,
- AF084 from Paris-Charles de Gaulle (CDG) to San Francisco (SFO), and
- AF178 from Paris-Charles de Gaulle to Mexico City (MEX)
It will also be on display at various Air France lounges at Paris-Charles de Gaulle Airport (Terminal 2E, Hall M, K, L, and 2 F1, F2, G) and Paris-Orly Airport (ORY) (Hall 3).
Marketing and Engagement
Air France partnered with long term French advertising agency BETC on the creation of the chewing gun and its campaign. The airline is celebrating the rollout with new lens designed for Snapshot users to use starting on July 6. The marketing strategy is to promote an Air France specific product for exclusivity, engage passengers in a fun way and cure a common travel discomfort at the same tie. The airline and advertising agency have not announce how long the product will be in the marketplace or on board.
If passengers have a favorable reaction to the launch, the airline might build on the momentum by introducing it to more flights, design and place a luxury version in amenity kits for premium passengers, create more flavors to maintain exclusiveness and deliver them to other retail locations (e.g. convenient stores, supermarket, etc) for additional ancillary revenue.
Perhaps this fun campaign will start a new revolution of airlines branching out into selling food products to the masses?