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Alaska Airlines Achieves IATA’s Fast Travel Platinum Status

Alaska Airlines Check In Kiosks in Los Angeles International Airport

The International Aviation Transport Authority (IATA) announced that Alaska Airlines achieved “Platinum” status in its Fast Travel Program.

Fast Travel Program

The program was initiated to facilitate of goal of building efficiency and speed on passengers travel through the airport. The IATA Board’s goal is to achieve a 35% market availability with this program by the end of 2015 (July 2015 figures are at 24.4%).  In turn, airlines and airports can produce many billions of savings by reducing time it takes to process passengers and produce a better passenger experience.

The program has six key initiatives: 1. Check-in (CKI), 2. Bags-Ready-to-Go (BGR), 3. Flight Rebooking (FRB), 4.Document Check (DOC), 5. Self-Boarding (SBG) and 6. Baggage Recovery (BRY):

IATA Fast Travel Program
IATA Fast Travel Program Source: IATA

Based on results from implementation and IATA independent evaluation, airlines can achieve three key levels of certification:

IATA Fast Travel Program Certification
IATA Fast Travel Program Certification Source: IATA

To achieve Green Status, airlines must implement solutions for following three ares: 1. Check-in (CKI), 2. Bags-Ready-to-Go (BGR), and 3. Flight Rebooking (FRB), plus one optional project (Document Check (DOC), Self-Boarding (SBG) or Baggage Recovery (BRY)) at the same terminal.

To achieve Gold Status, airlines must achieve all 6 initiatives listed above at the same location. 

To achieve Platinum Status, airlines must have Fast Travel solutions offered to at least 80% of its passengers.

Alaska Airlines is the fifth airline overall and second from North America to be awarded this certification. The first airline in the world to earn this certification wasScandinavian Airlines System (SAS) back in 2013.

IATA Fast Travel Program Platinum Airlines (September 2015)
IATA Fast Travel Program Platinum Airlines (September 2015) Source: IATA

“I congratulate Alaska Airlines on attaining Platinum status. The IATA Global Passenger Survey confirms that passengers want to do more things for themselves and Alaska is certainly an early responder to that trend,” said Paul Behan IATA Director Passenger. “By offering Fast Travel options to 81.92% of its customers, Alaska has shown a deep understanding and commitment to meeting the changing desires of air travelers.”

“Our mission is to be the easiest airline to fly and we’re honored to receive this recognition, which tells us we’re on-track towards meeting that goal,” said Ben Minicucci, Alaska Airlines’ Executive Vice President and COO. “Flying should be convenient and simple. At Alaska, we’re working hard to pioneer the use of technology that will reduce wait times and let our customers speed through check in and security.” Minicucci said Alaska is continuing to innovate using technology in hopes of creating a more hassle-free travel experience.

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