The Dallas-Fort Worth based airline currently operates two types of lounges – FlagshipSM and Admiral Club® lounges for its premium class and selected AAdvantage™ frequent flyers.
The airline currently operate three FlagshipSM lounges in its network at New York JFK International Airport (JFK), Los Angeles International Airport (LAX) and Chicago’s O’Hare International Airport (ORD). This number will double by 2017 with new FlagshipSM lounge opening in other hub cities located in Philadelphia International Airport (PHL), Dallas-Fort Worth International Airport (DFW) and Miami International Airport (MIA).
All lounges will feature:
- Spacious interior for passengers to spread out and relax
- New kitchens with new hot / cold food options that will change seasonally and paired with premium beer, wine or spirits
- Workstations – connectivity provided by WIFI and additional power/privacy options
- More staff available to cater to passenger’s travel needs
Below are renders of how lounges would look in the future (Source: American Airlines):
There are some lounge access changes to the FlagshipSM lounge starting in 2017:
Current Access rules
Future Access Rules
- Starting in 2017, FlagshipSM lounge access will extend to all passengers booked in Business and First Class on Airbus A321T service (from JFK to San Francisco International Airport (SFO) or Los Angeles International Airport (LAX)).
Admirals Club® Lounges
American Airlines operates one of the biggest lounge network in the world:
Rendering of the Orlando (MCO) Admiral® Club:
Finally, American Airlines operates an Arrivals Lounge at London Heathrow Airport(LHR)’s Terminal 3. This will be renovated with newer shower suites, dressing areas and food/beverage service. The reopening is slated for Summer 2016.
American Airlines continues to improve passenger experience through renovating its lounges in major cities as part of it Going For Great program (Insight). Special attention is made for its high yield passengers with the new FlagShipSM Dining option in JFK, MIA, DFW and LAX.
Access to FlagShipSM becomes easier for passengers travelling on transcontinental premium service. This could signal a future change to the complimentary upgrades available on this route for its Executive Platinum members.
There are many marketing opportunities for the airline to integrate items introduced in its new amenity kits with products from Cole Haan, 3LAB Skincare, C.O. Bigelow Apothecaries and Clark’s Botanicals. This new kits are designed from the grounds up by in flight experience specialist, Buzz.
FlagshipSM Dining in different cities can feature dishes that are locally influenced and sourced. One unfortunate note is the absence of ORD from this dining option as American Airlines handles many transatlantic flights from this airport.
The airline should explore partnerships with technology companies to furnish the new lounges with new products beyond computers and printers. For example, new lounges can feature wireless charging capabilities for mobile devices.