Apple Inc. officially introduced Business Chat in its latest iOS beta release for 11.3. It brings new functionalities to the Messages and integrates well with other core applications Apple Pay, Calendar and Maps (Refer to our insight here). The company is playing catch up to established competition from Facebook, Twitter and imbedded chatbot applications (learn more about chatbots at https://botpress.io/learn/how-to). Find out more about the competition and how the airline industry has embraced the technology to offer more choices to engage and upsell.
Apple Business Chat And The Airline Industry
- by Larry Leung