Airline Loyalty Programs

Airline Loyalty Programs Of Tomorrow Part 1 – Yesterday And Today

Posted Leave a commentPosted in AIRLINE, INSIGHTS, LOYALTY PROGRAM, MARKETING, NEWS

Airline loyalty programs have been around since the 1950s when airlines like United Airlines started tracking customer travels.  In this series of insights, we will examine how these programs evolved over the past 65 years and discuss future innovations for them to remain relevant and effective in an age where loyalty is fragmented and increasingly […]

Southwest Airlines Offers Complimentary In-Flight Movies Through Portal

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There is a perception that flying low cost airlines means a lack of inflight entertainment options on board. Southwest Airlines is breaking the rules by announcing that it will offer complimentary in-flight movies on board selected flights starting November 1, 2018. This is the third upgrade the airline introduced to improve the customer experience during flight […]

Singapore Airlines Airbus A350-900

Singapore Airlines Reclaims Title With Singapore To Newark Flight

Posted Leave a commentPosted in AIRCRAFT, AIRLINE, AIRPORT, NEWS

Singapore Airlines held the title for the world’s two longest flights between June 2004 to November 2013 when it operated non-stop from its hub in Singapore (SIN) to Newark, USA (EWR) and Los Angeles, USA (LAX) with specially configured four-engined Airbus A340-500 aircrafts. While this title have seesawed between Middle Eastern airlines over the past […]

System Access Diagram

2018 Technology Trend – Free Messaging On Board North American Airlines

Posted Leave a commentPosted in AIRLINE, INSIGHTS, MARKETING, NEWS, RETAIL, TECHNOLOGY

Over the past five years, the biggest North American airlines progressively installed Wi-Fi to improve connectivity on board their domestic fleet. Today, most of them charge for internet access with the exception of JetBlue Airways which provides complimentary access for their passengers. In 2018, a new trend is brewing as airlines expand or introduce free messaging on […]