After months of development and short preview teases, British Airways unveiled the much anticipated new international business class seat named Club Suite. The redesigned seat will help the airline compete in the highly competitive premium segment.
Emirates becomes an early adopter in allowing passengers the option to preload entertainment choices in a playlist prior to departure. Experience The Skies takes a look at how this system works and the benefits this new feature can bring.
Six months ago, Experience The Skies published that WestJet was about to introduce a new type of domestic business class seating with the delivery of newer Boeing 737 MAX aircrafts starting in 2018 (refer to post). The airline used the occasion to also change the cabin’s name from “Plus” to “Premium”.
In our last post, we discussed Apple Maps indoor mapping feature set and its significant improvement in airport coverage around the world (refer to post). The following insight digs deeper into features that can further improve user experience, third party integration and data reporting.
Apple Maps including airport indoor spaces was available as part of the iOS 11 upgrade for select iPhone, iPad and iPod Touch users. Between Experience The Skies’ last post in July 2018 to January 2019, Apple has increased the number of airport partners by more than 40% to cover more destinations around the world.
Experience The Skies revealed the history and current key features in part 1 of the Airline Loyalty Programs of Tomorrow Series (Refer to this post). In part 2, we will discuss 1. the airline and customer version of loyalty and 2. key features between loyalty programs between different types of carriers.
Airline loyalty programs have been around since the 1950s when airlines like United Airlines started tracking customer travels. In this series of insights, we will examine how these programs evolved over the past 65 years and discuss future innovations for them to remain relevant and effective in an age where loyalty is fragmented and increasingly […]
Priority Pass has been the leader of lounge access management for over 25 years. Beyond lounges, it has expanded access to restaurants and personal spaces over the past three years. On December 11, 2018, the travel lifestyle program adds airport merchant offers to the list of benefits members can enjoy.
Experience The Skies reported that Icelandair formally purchased chief rival WOW Air (refer to post here) earlier. In the following insight, we will dig deeper into the opportunities and challenges as the new Icelandair Group competes with European and North American airlines for more passengers.
Icelandair Group purchased all the WOW Air shares in a transaction worth about kr$2.17 billion (~US$17 million) in a share exchange. The airline will also assume WOW Air’s debts.