Experience The Skies revealed the history and current key features in part 1 of the Airline Loyalty Programs of Tomorrow Series (Refer to this post). In part 2, we will discuss 1. the airline and customer version of loyalty and 2. key features between loyalty programs between different types of carriers.
Airline loyalty programs have been around since the 1950s when airlines like United Airlines started tracking customer travels. In this series of insights, we will examine how these programs evolved over the past 65 years and discuss future innovations for them to remain relevant and effective in an age where loyalty is fragmented and increasingly […]
Experience The Skies reported that Icelandair formally purchased chief rival WOW Air (refer to post here) earlier. In the following insight, we will dig deeper into the opportunities and challenges as the new Icelandair Group competes with European and North American airlines for more passengers.
Icelandair Group purchased all the WOW Air shares in a transaction worth about kr$2.17 billion (~US$17 million) in a share exchange. The airline will also assume WOW Air’s debts.
Singapore Airlines held the title for the world’s two longest flights between June 2004 to November 2013 when it operated non-stop from its hub in Singapore (SIN) to Newark, USA (EWR) and Los Angeles, USA (LAX) with specially configured four-engined Airbus A340-500 aircrafts. While this title have seesawed between Middle Eastern airlines over the past […]
October 4, 2018 marked 60 years since British Airways became the first airline in the world to operate jetliner service across the pond to New York City. Experience The Skies takes a look back on the historic event and how the London based airline battled with others in the race to claim this title.
Over the past five years, the biggest North American airlines progressively installed Wi-Fi to improve connectivity on board their domestic fleet. Today, most of them charge for internet access with the exception of JetBlue Airways which provides complimentary access for their passengers. In 2018, a new trend is brewing as airlines expand or introduce free messaging on […]
Many airlines trial different boarding process with the goal to minimize customer wait time and inconvenience at the gate and ensure that the flight would depart on time without incidents. Chicago based United Airlines is introducing a new process dubbed “Better Boarding” starting on September 18, 2018 that it hopes will reduce dwelling time in […]
Japanese carrier All Nippon Airways (ANA) operates one of Asia’s biggest network of international flights out of Tokyo, Japan. Understanding that many of its customers travel long distances to their destination, the airline decided to invest in a new travel wellness program. Besides food and lighting, a new jetlag mobile application is being designed to […]
KLM Is one of the first airlines in the world to introduce augmented reality into measuring hand carry baggages.