AIRLINE

Air Canada Boeing 787 Business Class Cabin

Air Canada Ups Antes With Signature Service On Selected Flights (Part 1)

Air Canada enhanced its business class product with the new Air Canada Signature Service. The enhancement is available immediately for international travellers while to be introduced on selected transcontinental flights from June 1, 2018. In a North American first, the airline also announced a guarantee valet service for select full price business class passengers in late 2018.  Find out the details below and the impacts it will have with its competitors. Read More »Air Canada Ups Antes With Signature Service On Selected Flights (Part 1)

British Airways 747 Interior - Movies on IFE

Movies And Airlines – Strategies To Engage Customers And Drive New Revenue

The 90th Academy Awards ceremony were held on March 4, 2018 at the Kodak Theater in Los Angeles, USA.  The “Oscars”, as they are more commonly know, is the climax of the season and sets the stage for The Academy of Motion Picture Arts and Sciences to celebrate the best in cinema over the past year. From the beginning, movies have played an important role in providing entertainment choices for passengers on board an aircraft. Find out more about their relationship and how studios can partner with airlines more strategically to engage and drive higher sales for both.

Read More »Movies And Airlines – Strategies To Engage Customers And Drive New Revenue