Airline loyalty programs have been around since the 1950s when airlines like United Airlines started tracking customer travels. In this series of insights, we will examine how these programs evolved over the past 65 years and discuss future innovations for them to remain relevant and effective in an age where loyalty is fragmented and increasingly […]
2017 was another successful year for the travel industry as near 4 billion people flew to different locations around the world. With this many trips flown, have you ever wondered which routes are the busiest in the world? OAG has the world’s largest network of air travel data and provided us a list of the busiest routes across […]
Star Alliance partners with consulting firm Accenture to develop and implement the Digital Services Platform (DSP) with the goal to improve customer experience through consolidating digital and mobile services offered across all 28 airline members.
In the first part of this series, Experience The Skies introduces the blockchain concept and some of the early adapters to the technology. The second part will be focused on business use cases and determine some of the obstacles facing the airline and travel industry at large.
One of the biggest buzzwords for 2018 is blockchain. It was developed for use initially in digital currencies such as Bitcoins. The technology’s robust security, transparency, and durability features lend itself into new business use cases. Experience The Skies introduces what the blockchain technology is and what the airline industry has done to embrace this new […]
Over the past five years, the biggest North American airlines installed Wi-Fi improve connectivity. Most of them charges for internet access with the exception of JetBlue Airways which provides complimentary access for their passengers. In 2018, a new trend is brewing as airlines expands or introduces free messaging on board. Experience The Skies reveals which North American […]
There have been a lot of customer confusion on basic economy fares since Delta Air Lines, United Airlines and American Airlines introduced them in their route network in the last five years. The confusion stems from the different amenities available for these customers by each of these airlines. For example, Delta Air Lines allows them […]
Experience The Skies introduced Air France’s new virtual reality experience in engaging its customers during the sale stage and on board in a previous post. Additionally, an airline competitive analysis and use case study was published as a follow up. The third part of the series focuses on pricing for individuals and airlines.