Six months ago, Experience The Skies published that WestJet was about to introduce a new type of domestic business class seating with the delivery of newer Boeing 737 MAX aircrafts starting in 2018 (refer to post). The airline used the occasion to also change the cabin’s name from “Plus” to “Premium”.Read More »WestJet Officially Introduces New “Premium” Branding
In our last post, we discussed Apple Maps indoor mapping feature set and its significant improvement in airport coverage around the world (refer to post). The following insight digs deeper into features that can further improve user experience, third party integration and data reporting.Read More »10 Key Apple Maps Features For The Future Traveller
Airline loyalty programs have been around since the 1950s when airlines like United Airlines started tracking customer travels. In this series of insights, we will examine how these programs evolved over the past 65 years and discuss future innovations for them to remain relevant and effective in an age where loyalty is fragmented and increasingly hard to maintain.
Read More »Airline Loyalty Programs Of Tomorrow Part 1 – Yesterday And Today
Experience The Skies reported that Icelandair formally purchased chief rival WOW Air (refer to post here) earlier. In the following insight, we will dig deeper into the opportunities and challenges as the new Icelandair Group competes with European and North American airlines for more passengers.
Over the past five years, the biggest North American airlines progressively installed Wi-Fi to improve connectivity on board their domestic fleet. Today, most of them charge for internet access with the exception of JetBlue Airways which provides complimentary access for their passengers. In 2018, a new trend is brewing as airlines expand or introduce free messaging on board. Experience The Skies reveals which North American airlines are participating in this trend and where is it heading next.
Japanese carrier All Nippon Airways (ANA) operates one of Asia’s biggest network of international flights out of Tokyo, Japan. Understanding that many of its customers travel long distances to their destination, the airline decided to invest in a new travel wellness program. Besides food and lighting, a new jetlag mobile application is being designed to assist customers get some rest while flying on board.
In the first part of this series, Experience The Skies introduces the blockchain concept and some of the early adapters to the technology. The second part will be focused on business use cases and determine some of the obstacles facing the airline and travel industry at large.
One of the biggest buzzwords for 2018 is blockchain. It was developed for use initially in digital currencies such as Bitcoins (you can buy bitcoin here). The technology’s robust security, transparency, and durability features lend itself into new business use cases. Experience The Skies introduces what the blockchain technology is and what the airline industry has done to embrace this new technology.
Experience The Skies published a news piece on the Delta Air Lines and Virgin Atlantic’s new pop-up pub concept for nine days to showcase the 230 destinations they operate jointly to the United States (see post). This insight is a follow up to the pub experience with discussion how the concept will build awareness on their joint venture partnership, technology integration and marketing exposure.Read More »Insight: The Delta Air Lines / Virgin Atlantic Pub Experience