Experience The Skies revealed the history and current key features in part 1 of the Airline Loyalty Programs of Tomorrow Series (Refer to this post). In part 2, we will discuss 1. the airline and customer version of loyalty and 2. key features between loyalty programs between different types of carriers.
Airline loyalty programs have been around since the 1950s when airlines like United Airlines started tracking customer travels. In this series of insights, we will examine how these programs evolved over the past 65 years and discuss future innovations for them to remain relevant and effective in an age where loyalty is fragmented and increasingly […]
Japan is a very popular vacation destination for Hong Kongers trying to escape city life. In a first, airline loyalty program Asia Miles is chartering two exclusive flights this summer between Hong Kong International Airport (HKG) and Osaka’s Kansai International Airport (KIX) for its members to redeem.
TAP Air Portugal introduces a new bulk flight pass product into the marketplace. This new offering could save customers up to 40% in the ticket price based on the product, time of booking and pass duration.
Airline loyalty programs continue to evolve by enhancing benefits to its members. Airlines have added shopping as part of the travel experience since the 2000s. Emirates has launched a new mobile application called “Emirates Skywards Go” which offers its Skyward members two-for-one discounts at over 4,400 restaurants and spas in over 20 cities around the […]
Cathay Pacific Airways (CX) experimented with the upgrade bid process for its economy and premium economy passengers with success in 2016 and made the decision to officially launch the program on selective routes immediately for itself and sister airline Cathay Dragon (KA).