Experience The Skies revealed the history and current key features in part 1 of the Airline Loyalty Programs of Tomorrow Series (Refer to this post). In part 2, we will discuss 1. the airline and customer version of loyalty and 2. key features between loyalty programs between different types of carriers.
Airline loyalty programs have been around since the 1950s when airlines like United Airlines started tracking customer travels. In this series of insights, we will examine how these programs evolved over the past 65 years and discuss future innovations for them to remain relevant and effective in an age where loyalty is fragmented and increasingly hard to maintain.
Read More »Airline Loyalty Programs Of Tomorrow Part 1 – Yesterday And Today
Priority Pass has been the leader of lounge access management for over 25 years. Beyond lounges, it has expanded access to restaurants and personal spaces over the past three years. On December 11, 2018, the travel lifestyle program adds airport merchant offers to the list of benefits members can enjoy.Read More »Priority Pass Offers Innovates With Customer Experience In Mind
Experience The Skies reported that Icelandair formally purchased chief rival WOW Air (refer to post here) earlier. In the following insight, we will dig deeper into the opportunities and challenges as the new Icelandair Group competes with European and North American airlines for more passengers.
Over the past five years, the biggest North American airlines progressively installed Wi-Fi to improve connectivity on board their domestic fleet. Today, most of them charge for internet access with the exception of JetBlue Airways which provides complimentary access for their passengers. In 2018, a new trend is brewing as airlines expand or introduce free messaging on board. Experience The Skies reveals which North American airlines are participating in this trend and where is it heading next.
Many airlines trial different boarding process with the goal to minimize customer wait time and inconvenience at the gate and ensure that the flight would depart on time without incidents. Chicago based United Airlines is introducing a new process dubbed “Better Boarding” starting on September 18, 2018 that it hopes will reduce dwelling time in lineups, improve customer flow and reduce boarding time.
Japanese carrier All Nippon Airways (ANA) operates one of Asia’s biggest network of international flights out of Tokyo, Japan. Understanding that many of its customers travel long distances to their destination, the airline decided to invest in a new travel wellness program. Besides food and lighting, a new jetlag mobile application is being designed to assist customers get some rest while flying on board.
Singapore Airlines is the first airline in the world to introduce a blockchain based digital wallet called KrisPay that allows its KrisFlyer members to convert miles in currency and use them at different retailers, much like crypto wallets and bitcoin which can be traded using an app like this – Bitcoin Revolution is een geautomatiseerde app. Experience The Experience takes a look into this new method of payment.
In the first part of this series, Experience The Skies introduces the blockchain concept and some of the early adapters to the technology. The second part will be focused on business use cases and determine some of the obstacles facing the airline and travel industry at large.
Experience The Skies published a news piece on the Delta Air Lines and Virgin Atlantic’s new pop-up pub concept for nine days to showcase the 230 destinations they operate jointly to the United States (see post). This insight is a follow up to the pub experience with discussion how the concept will build awareness on their joint venture partnership, technology integration and marketing exposure.Read More »Insight: The Delta Air Lines / Virgin Atlantic Pub Experience