All Nippon Airways (ANA) is the latest to announce a partnership with a luxury vehicle manufacturer to transfer its premium class passengers within the airport. In this post, Experience The Skies look into the effectiveness of airlines maximizing value from co-branding with luxury vehicle partnerships.
All Nippon Airways released the first pictures of the new Star Wards themed aircraft’s interior ahead of its commercial operation on Sunday, October 18, 2015.
All Nippon Airways (ANA) (NH) signed a five year licensing agreement with LucasArts to promote the new Star Wars movie franchise.
As reported back in April 2015 (refer to our coverage here), All Nippon Airways (ANA)(NH) is partnering with LucasArts(TM) to promote the Star Wars franchise. The Japanese airline recently introduces updates to its online contents. Find out more within.
Emirates signed Jennifer Aniston (best known for the tv sitcom Friends) to a branding contract valued at US$5 million.
“We can confirm that we are working with Ms. Jennifer Aniston on a global digital and television campaign,” Boutros Boutros, Emirates’ divisional SVP for corporate communications, marketing and brand, says in a statement to The National of Dubai. “We do not wish to discuss contract details, and more information about the campaign will be unveiled in due course.”
We will explore how airlines are increasingly using celebrities (entertainment and sports) as branding ambassadors and whether they are effective. Did you know that brand ambassadors can enhance your PR campaign, even more so if a celebrity is associated with it? This could be a good method to try if your business is struggling with its branding. Read on to find out more.
KLM Royal Dutch Airlines posted a video to promote their new marketing initiative called KLM Music to bring its passengers closer together through contests and stories.
Originally posted on November 18, 2014 with updates on June 23, 2015.
Business Travel News posted an interview it conducted with JetBlue Airways (IATA Airline Code – B6)’s President Robin Hayes last week (Refer to link) about the future plans.
Best April Fool’s Day 2015
Smart marketing comes in all forms and sizes. The following is a list of the best marketing used by the aviation industry to celebrate today and build brand awareness.
Tintin and His New Adventures
Two Belgian giants are working together for the first time to create a very unique experience for passengers travelling on Brussels Airlines. The Star Alliance member based in Brussels, Belgium and Moulinsart have been working secretly for months on a unique new livery to celebrate the beloved character.
(The original blog post was published on October 24, 2014 with updates on October 27, 2014 and February 15, 2015)
Cathay Pacific Airways (CX) has been using the current logo and livery since 1994. With 20 years under its belt, CX decided it is time to rebrands the freed brushwing with something new yet has a hint of the past.