Etihad Airways First Apartment Branding featuring Nicole Kidman

Are Celebrities Effective As A Branding Method For Airlines?


Emirates signed Jennifer Aniston (best known for the tv sitcom Friends) to a branding contract valued at US$5 million.

“We can confirm that we are working with Ms. Jennifer Aniston on a global digital and television campaign,” Boutros Boutros, Emirates’ divisional SVP for corporate communications, marketing and brand, says in a statement to The National of Dubai. “We do not wish to discuss contract details, and more information about the campaign will be unveiled in due course.”

We will explore how airlines are increasingly using celebrities (entertainment and sports) as branding ambassadors and whether they are effective. Did you know that brand ambassadors can enhance your PR campaign, even more so if a celebrity is associated with it? This could be a good method to try if your business is struggling with its branding. Read on to find out more.

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