Virtual Reality

Competitive Analysis And Use Cases Of Virtual Reality By Airlines

Posted Leave a commentPosted in AIRLINE, AIRPORT, INSIGHTS, MARKETING, NEWS, PASSENGER EXPERIENCE, RETAIL, TECHNOLOGY

Air France introduces new virtual reality technology for travel agencies to showcase its business class experience and partners with SkyLights to expand on board entertainment options (Related News). This post continues the discussion with competitive analysis of the virtual reality technology used in the airline industry and new use cases.

Airline Retailing

Airlines Hunt For Secret Recipe To Ancillary Revenue Success

Posted Leave a commentPosted in AIRLINE, INSIGHTS, NEWS, RETAIL

“Retail is the process of selling consumer goods and/or services to customers through multiple channels of distribution to earn a profit. Demand is created through diverse target markets and promotional tactics, satisfying consumers’ wants and needs through a lean supply chain.”  The first retail experience was introduced in late 1560s at The Royal Exchange in […]