TECHNOLOGY

British Airways 747 Interior - Movies on IFE

Movies And Airlines – Strategies To Engage Customers And Drive New Revenue

The 90th Academy Awards ceremony were held on March 4, 2018 at the Kodak Theater in Los Angeles, USA.  The “Oscars”, as they are more commonly know, is the climax of the season and sets the stage for The Academy of Motion Picture Arts and Sciences to celebrate the best in cinema over the past year. From the beginning, movies have played an important role in providing entertainment choices for passengers on board an aircraft. Find out more about their relationship and how studios can partner with airlines more strategically to engage and drive higher sales for both.

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Apple Business Chat and Airlines

Apple Business Chat And The Airline Industry

Apple Inc. officially introduced Business Chat in its latest iOS beta release for 11.3. It brings new functionalities to the Messages and integrates well with other core applications Apple Pay, Calendar and Maps (Refer to our insight here). The company is playing catch up to established competition from Facebook, Twitter and imbedded chatbot applications (learn more about chatbots at https://botpress.io/learn/how-to). Find out more about the competition and how the airline industry has embraced the technology to offer more choices to engage and upsell. Read More »Apple Business Chat And The Airline Industry

Google Flights Opening Screen

New Google Flights Functions Inform Customers About Basic Economy Fares

There have been a lot of customer confusion on basic economy fares since Delta Air Lines, United Airlines and American Airlines introduced them in their route network in the last five years. The confusion stems from the different amenities available for these customers by each of these airlines. For example, Delta Air Lines allows them to bring on a full size carryon baggage and use the overhead bin on board while United Airlines and American Airlines do not. In an attempt to ease confusion, online flight search tool Google Flights has incorporated the amenities included for this fare type in its latest beta release.  We look at how this new function works, what is good about it and what Google can do to further improve the customer experience in design and capacities.

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