AIRLINE

Apple Business Chat And The Airline Industry

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Apple Business Chat and Airlines

Apple Inc. officially introduced Business Chat in its latest iOS beta release for 11.3. It brings new functionalities to the Messages and integrates well with other core applications Apple Pay, Calendar and Maps (Refer to our insight here).  The company is playing catch up to established competition from Facebook, Twitter and imbedded chatbot applications. Find out […]

AIRCRAFT

JetBlue Airways Disrupts Boston To San Francisco Market

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JetBlue Airways MINT First Class

Experience The Skies has been updating blog readers on JetBlue Airways and its MINT® product for a while (refer to our coverage here for the MINT product and here focusing on Boston). As promised JetBlue Airways upgraded one of three daily flights from Boston Logan International Airport (BOS) to San Francisco International Airport (SFO) with an Airbus […]

AIRLINE

Are Celebrities Effective As A Branding Method For Airlines?

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Etihad Airways First Apartment Branding featuring Nicole Kidman

Branding Emirates signed Jennifer Aniston (best known for the tv sitcom Friends) to a branding contract valued at US$5 million. “We can confirm that we are working with Ms. Jennifer Aniston on a global digital and television campaign,” Boutros Boutros, Emirates’ divisional SVP for corporate communications, marketing and brand, says in a statement to The National of […]