AIRLINE

Apple Business Chat And The Airline Industry

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Apple Business Chat and Airlines

Apple Inc. officially introduced Business Chat in its latest iOS beta release for 11.3. It brings new functionalities to the Messages and integrates well with other core applications Apple Pay, Calendar and Maps (Refer to our insight here).  The company is playing catch up to established competition from Facebook, Twitter and imbedded chatbot applications. Find out […]

AIRLINE

Is $199 The Ideal Virtual Reality Headset Pricing For On Board Experience?

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Oculus Go

Experience The Skies introduced Air France’s new virtual reality experience in engaging its customers during the sale stage and on board in a previous post. Additionally, an airline competitive analysis and use case study was published as a follow up.  The third part of the series focuses on pricing for individuals and airlines.

NEWS

New Timatic Script​ Brings Value To Seamless Travel

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IATA and Amadeus Partnership on Timatic Script

Part of seamless travel is about reducing stress by providing travellers with the right information such as visa requirements and health alerts. International Air Transport Association (IATA) partnered with Amadeus to develop a new script that would give traditional travel agent a new way to bring value by consolidating key travel requirements for travellers.

AIRCRAFT

JetBlue Airways Disrupts Boston To San Francisco Market

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JetBlue Airways MINT First Class

Experience The Skies has been updating blog readers on JetBlue Airways and its MINT® product for a while (refer to our coverage here for the MINT product and here focusing on Boston). As promised JetBlue Airways upgraded one of three daily flights from Boston Logan International Airport (BOS) to San Francisco International Airport (SFO) with an Airbus […]

AIRCRAFT

New York to London Market – Introduction

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Boeing 777-300ER Cockpit Longest Flights

New York to London Market The New York to London market has been a hotly contested route beginning in 1958 when British Overseas Airways Corporation (BOAC), predecessor to British Airways (BA), became the world’s first airline to fly non-stop between these two destinations. Any guess on which airline it beat out? This post discusses the history […]

AIRLINE

Are Celebrities Effective As A Branding Method For Airlines?

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Etihad Airways First Apartment Branding featuring Nicole Kidman

Branding Emirates signed Jennifer Aniston (best known for the tv sitcom Friends) to a branding contract valued at US$5 million. “We can confirm that we are working with Ms. Jennifer Aniston on a global digital and television campaign,” Boutros Boutros, Emirates’ divisional SVP for corporate communications, marketing and brand, says in a statement to The National of […]