Experience The Skies introduced Air France’s new virtual reality experience in engaging its customers during the sale stage and on board in a previous post. Additionally, an airline competitive analysis and use case study was published as a follow up. The third part of the series focuses on pricing for individuals and airlines.
Over 3.7 billion people travelled around the world annually. Many of these travellers wondered why airport codes are three letters long and how are they created. This post uncovers the mystery of airport codes and showcases how they can be used in unique way in retail and marketing.
Part of seamless travel is about reducing stress by providing travellers with the right information such as visa requirements and health alerts. International Air Transport Association (IATA) partnered with Amadeus to develop a new script that would give traditional travel agent a new way to bring value by consolidating key travel requirements for travellers.
Airport Lounge Development (ALD) is celebrating its 10th year in 2016. Since its first offering at Dallas/Fort Worth International Airport in 2006. The company, part of UK’s Collinson Group, created The Club concept catering to travellers looking for comfort prior to their flight departures.
Experience The Skies has been updating blog readers on JetBlue Airways and its MINT® product for a while (refer to our coverage here for the MINT product and here focusing on Boston). As promised JetBlue Airways upgraded one of three daily flights from Boston Logan International Airport (BOS) to San Francisco International Airport (SFO) with an Airbus […]
New York to London Market The New York to London market has been a hotly contested route beginning in 1958 when British Overseas Airways Corporation (BOAC), predecessor to British Airways (BA), became the world’s first airline to fly non-stop between these two destinations. Any guess on which airline it beat out? This post discusses the history […]
Branding Emirates signed Jennifer Aniston (best known for the tv sitcom Friends) to a branding contract valued at US$5 million. “We can confirm that we are working with Ms. Jennifer Aniston on a global digital and television campaign,” Boutros Boutros, Emirates’ divisional SVP for corporate communications, marketing and brand, says in a statement to The National of […]
After informing its union members early 2015 that it will outsource ground handling at 28 domestic airports and observing inefficiencies at Denver International Airport, United Airlines announced today that it will bring that function in house.
Priority Pass Since the May 2015 announcement that members would not have access to United Clubs worldwide (refer to our coverage here), Priority Pass has been working hard in replacing the voids. As of August 2015, passengers will have lounge access to another eight airports in four continents.