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Emirates Codeshares With Trenitalia For Seamless Travel In Italy

Trenitalia
Emirates and Trenitalia, Italy’s national railway company announced a new codeshare agreement which will enable Emirates worldwide customers to book a ticket with flight and train components for the first time and expand its destinations within the country. 

Emirates and Trenitalia Codeshare

How Does It Work?

Emirates currently operates eight flights from its hub in Dubai, United Arabic Emirates (DXB) to four Italian cities Bologna (BLQ) (1x daily on 777), Milan (MXP) (1x daily on 777, 2x daily on A380), Rome (FCO) (1x daily on A380, 2x daily on 777) and Venice (VCE)(1x daily on 777)  and from New York City, United States (JFK) to MXP (1x daily on A380) and is the largest non-European operator into the country serving more than 1.6 million passengers annually.

Starting on August 1, 2018, customers would be able to book an e-ticket with mixed transport modes directly from Emirates.com or through its mobile application by searching through city, airport or train station names. First Class and Business Class passengers will automatically be booked in First Class equivalent product on board Trenitalia’s trains and receive club access, where available. Economy Class passengers will be booked in the standard class service. Trains that have FRECCE portal installed would have complimentary entertainment, newspaper and Wi-Fi internet access.  Baggage allowance on the Trenitalia trains will follow Emirates current guidelines. It is expected that customers with train connections to collect their baggages at arrival hall and transport to them to the train station separately.
Emirates Trenitalia Codesharing Example
Emirates Trenitalia codesharing example for an itinerary from New York City (JFK) to Milan Milano Rogoredo Rail Station (IMR)  (Information courtesy of Emirates )

The following are the 27 Italian railway stations Emirates customers would have access to from the codeshare agreement: 

 

“This codeshare agreement with Trenitalia opens up new possibilities for our customers and complements our current services to Bologna, Milan, Rome and Venice. With Trenitalia, travelling to the Far East from Foggia, or to Padova from Sydney has never been easier,” said Hubert Frach, Emirates’ Divisional Senior Vice President, Commercial Operations, West.

“The agreement signed by Trenitalia and Emirates is a pivotal step towards the increase of effective and comfortable integration between train and airplane,” said Gianpiero Strisciuglio, Director of Trenitalia Long Haul Passenger Division. “Our customers will now be able to buy one single solution for their train and flight journey, departing and arriving from 27 Italian stations and enjoying the comforts and the best commercial facilities offered by Trenitalia and Emirates,” he added.

 

Analysis

The new arrangement is another positive step that allows customers to save time to create one itinerary and collect boarding passes for multiple modes of transport for a more seamless travel experience in Italy. In addition, Emirates adds destinations to its worldwide network that could not economically served by its fleet..  If there is a misconnection due to operational issues, both the airline and train operator are more likely to accommodate as the ticket is issued as one itinerary. Customers arriving at Rome’s Leonardo da Vinci–Fiumicino Airport (FCO) will have an easier access to train stations as the airport has direct train access on site. There may be an opportunity for Emirates to provide further connectivity (at least for First and Business Class passengers) by including other vendors to transport customers (complimentary or at a discount) from other airports that do not have direct train access to the designated stations.

This is the fourth codeshare agreement signed between Emirates and a train operator following SNCF (France), Deutsche Bahn (Germany) and ÖBB (Austria). However, Emirates is not the first in the world to implement a one ticket system including flights and trains components. Two pioneers in the airline industry, Lufthansa and United Airlines had similar agreements with Deutsche Bahn and Amtrak for more than 15 years (Refer to this insight for more information).  Additionally, Lufthansa also offers single ticketing for on other modes of transportation such as long distance buses.

As customers continue to travel to different parts of the world in one itinerary, the need for seamless ticketing will increase. Rather than operating as competitors, there are more reasons for airlines and other transport operators to partner to bring customers to their final destination. The key would be for an airline to have an agile system that can connect with other operators easily and efficiency on ticketing, payment collection/distribution and data transfer.

Fun Fact: Similar to Lufthansa, Google Flights search capability will show flight/train options under the new arrangement between Emirates and Trenitalia.

 

About Larry Leung and Experience The Skies

Larry Leung is the Director of Research and Strategy at Experience The Skies. He is a certified avgeek, a public speaker and a dessert and design enthusiast. Contact him through LinkedIn or Twitter.

Experience The Skies is a consulting company based in Toronto, Canada that specializes in the travel industry with focus on the assessment, competitive analysis and development of loyalty programs, technologies, marketing, ancillary revenue solutions. Follow Experience The Skies on TwitterFacebookFlipboard, and Instagram.

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