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How To Get 75% Discount On Heathrow Express Train

Heathrow Express

The fastest way to Central London from Heathrow Airport (LHR) is taking the Heathrow Express.  For a limited time, travellers can enjoy significant discounts upwards to 75% on both Express and Business First Class service.

Heathrow Express

The express airport train has been in service since 1998.It transports passengers from the Heathrow Airport to Paddington Station in 15 minutes. There is also a longer version of the service called Heathrow Connect that doubles the travel time.

Heathrow Express / Connect Route Map
Heathrow Express / Connect Route Map
Source: Wikipedia

“The fastest way to Heathrow from central London now costs less,” says Fraser Brown, Director of Heathrow Express. “Since we launched our advanced purchase tickets in September last year it’s benefited a quarter of online customers. Now we want to encourage more people to book in advance and take advantage of our new prices.

“Holidaymakers can sit back, relax and enjoy the savings. Along with our comfortable seating, complimentary onboard Wi-Fi and at seat power, a holiday can well and truly start when you step on board a Heathrow Express train.”

Heathrow Express at London Paddington Station
Heathrow Express at London Paddington Station
Source: By Andrew Butcher (Own work) [CC BY-SA 3.0 (http://creativecommons.org/licenses/by-sa/3.0)], via Wikimedia Commons
For a limited time, reduced fares are available when tickets are booked from 14-90 days in advance through its website or mobile application.

The following table highlights the new online advance purchase to the standard price (note: fares are higher when ticket is purchased on board the train):

Heathrow Express Fare Analysis
Heathrow Express Fare Analysis
Note: Fare may change without notice. Check online for more details on updated prices. Ticket purchase on board a train would have a higher price. There is no discount for Business First tickets on weekdays.

When a ticket is purchased 90 days in advance, travellers can enjoy upwards to a 75% discount on both Standard and Business First Class. These fares also compare well with the tube service can cost £11+ on a one way from zone 7 to 1.

Heathrow Express Fare Analysis (Discount)
Heathrow Express Fare Analysis (Discount)
Note: Fare may change without notice. Check online for more details on updated prices.

Note: Children aged 15 years and under can travel free with an accompanying adult (aged 18+).

The advance purchase program has proven to be a success since its rollout. The expansion of the program targeting non-peak hour travellers will further extends the reach of the service. This will also alleviate some of the congestion on board the Piccadilly line tube service.

Star Alliance

Heathrow Express further partners with Star Alliance in providing their Gold members free upgrades from Express to Business First service starting on February 15, 2016 until further notice.

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Passengers just have to purchase a normal Express class ticket and head to the Business First cabin. When ticket is being checked by attendant, the traveller just has to show one of 28 Star Alliance members‘ current Gold membership card. No additional codes are required.

Business First
Business First
Source: Heathrow Express

Business First has a 1-2 configuration instead of 2-2 in Express class. Travellers in this class will also have access to complimentary newspaper/magazines and  increased privacy and pitch.  The upgrade will save a traveller 26% on standard online fare.

Marketing

This is a major achievement for Star Alliance as it does not operate the most flights from the airport. That honor goes to British Airways which belongs in the Oneworld alliance. Both alliances along with SkyTeam should explore other marketing opportunities on board the Heathrow Express.

The train operator can use the opportunity to expand its clientele who would normally not pay for the Business First product.

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