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London Heathrow Airport Terminal 4 Adds New Hotel Options

Holiday Inn Express; Crowne Plaza

London Heathrow Airport adds new hotels at Terminal 4 with two new properties scheduled to be opened by early 2018.

London Heathrow Airport

Both hotels are under the portfolio of the InterContinental Hotel Group and will be accessible with an enclosed air bridge directly from the terminal. The first is the Crowne Plaza London Hotel which will feature 300 rooms featuring a range of business and meeting facilities including five meeting rooms and two boardrooms, to enable guests to be the most productive during their stay.

The second is the Holiday Inn Express London with 450 rooms and feature the next generation Formula Blue designs with in room technology amenities, Express Café and Bar and larger cosier beds.

Holiday Inn Express Formula Blue Design
Holiday Inn Express Formula Blue Design
Source: InterContinental Hotel Group

The following a video of the same concept used at the Miami Airport location:

The two hotels will operate under a franchise agreement with IHG and will be managed by Arora Hotels, part of the Arora Group.

Surinder Arora, founder and chairman of the Arora Group, said, “Following the success of the Sofitel at Terminal 5, this exciting scheme presents the second opportunity for us to work together with Heathrow Airport to bring another best in class facility to Heathrow, this time in partnership with InterContinental Hotels Group. We are also delighted to have on board our other key partner, LJ Group, with whom we share a common goal of launching an outstanding hotel as well as creating a long term investment opportunity.”

Analysis

One of the key ingredients for international airport excellence is having direct connection from terminal to hotel facilities. London Heathrow Airport features two other hotels connected to itself:

  • Terminal 4 – Yotel Heathrow Airport (limited service/budget)
    Yotel Hotel Heathrow Interior
    Yotel Hotel Heathrow Interior
    Source: Yotel Hotel
  • Terminal 5 – Sofitel London Heathrow (full service/luxury)
    Room inside Sofitel Hotel Heathrow
    Room inside Sofitel Hotel Heathrow
    Source: Sofitel

 

The two brand strategy is a smart one as it will cater to both the budget and more full service focus travellers through the Holiday Inn Express and Crowne Plaza brands.

Terminal 4 is used mainly by the SkyTeam alliance members (e.g. Delta Air Lines, Air France, KLM) and Etihad Airways.  Airlines and airport hotels can create a mutually beneficial partnership by:

  • Airlines can establish contracts with these hotels to manage crew stays
  • Airlines can establish priority with the hotel to manage irregular operations (delays/cancellations) and provide passengers with different room options
  • Airlines can set up day room arrangements for passengers with long layovers/lounge access
  • Hotels can improve passenger comfort by installing facilities to checkin/print boarding passes and have flight information near the lobby
  • Preferred rates/bonus miles can be offered to provide airlines’ passengers with an incentive to stay at the airport hotel before their flights and minimize travel time

Having direct access to the airport is important as nearby hotels (within a 3 mile / 4.8 kilometer radius) can take upwards to 30 minutes travel time to reach.

Final Call

London Heathrow Airport continues to enhance the passenger experience by expanding hotel options through the InterContinental Hotels Group. Expect the airport to continue to explore marketing opportunities extending this option for other terminals in the future.

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