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NewLeaf Travel Enters Competitive Canadian Marketplace

NewLeaf Travel Boeing 737-400 Aircraft

NewLeaf Travel unveils itself as a new “ultra-low-cost” alternative for travellers looking for cheap fares. Its focus will be connecting destinations between Saskatchewan, Ontario, Manitoba, British Columbia and Nova Scotia. Experience The Skies examines this new airline and how it compares to its biggest competitors Air Canada (AC), WestJet (WS) and Porter Airlines (PD).

NewLeaf Travel

NewLeaf Travel (website) is a privately-owned Canadian company based out of the James Armstrong Richardson International Airport (YWG) in Winnipeg, Canada. The company will manage all the travel booking functions and use partner Flair Airlines based out of Kelowna for all its flying needs. The airline code for the new venture is likely to be F8. The company begins commercial operations on February 12, 2016.
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Route Network

NewLeaf Travel Route Network
Route Network February/March 2016
Source: NewLeaf Travel

The company will start operations on February 12, 2016 with flights between:

  • Kelowna (YLW) <> Regina (YQR), Saskatoon (YXE), Winnipeg (YWG), and Hamilton (YHM)
  • Abbotsford (YXX) <> Saskatoon (YXE)
  • Hamilton (YHM) <> Winnipeg (YWG), Halifax (YHZ), Regina (YQR) and Saskatoon (YXE)

Operations will expand on March 14, 2016 with flights between:

  •  Abbotsford (YXX) <> Winnipeg (YWG) and Regina (YQR)

Scheduling and Pricing

The discount airline is only offering service once or twice weekly as shown in the published schedule below.

NewLeaf Travel Schedule Feb / March 2016
Schedule Feb / March 2016
Source: NewLeaf Travel

Passengers can start booking using the online reservation system

NewLeaf Travel Website
Website Frontpage
Source: NewLeaf Travel

or by calling (1-204-888-BOOK).  Additional charges will apply for call center bookings.

Introductory pricing starts at CDN$89 (tax and fees included) for shorter flights like Kelowna (YLW) to  Saskatoon (YXE). It would cost CDN$$149 for NewLeaf Travel’s longest flight between Hamilton (YHZ) to Kelowna (YLW).

In addition to the cost of a ticket, passengers will be charged a fee for everything from carry-on baggage, seat selection, priority boarding,  in-flight snacks, and ticket changes, etc.

Fleet and Service

All flights will be flown on one of five Boeing 737-400 aircrafts owned and operated by Flair Airlines. These narrowbody aircrafts has a one class configuration with 158 seats. The seats features industry standard 31-32″ pitch and does not feature any inflight entertainment systems or connectivity options (e.g. WiFi, USB ports). There will be an on-board menu providing passengers with options to purchase alcoholic beverages, non-alcoholic drinks and a variety of snacks.

Seats on board Boeing 737-400
Seats on board Boeing 737-400
Source: Flair Airlines

Livery

The livery is mostly white in color. The tail features a mix of aqua blue with the company’s logo painted in yellow. The tag line “Low fare. Here to there.” is painted on the fuselage.

NewLeaf Travel Boeing 737-400 Aircraft
NewLeaf Travel Boeing 737-400 Aircraft
Source: NewLeaf Travel

The logo resembles shape of a leaf.

NewLeaf Travel Logo
NewLeaf Travel Logo

Follow this insight for a competitive analysis between NewLeaf Travel and Air Canada, WestJet and Porter Airlines.

 

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