Swiss International Air Lines
Swiss International Air Lines (IATA Airline Code: LX) produced a website announcing the partnership with the chef on September 29, 2014. The chosen one -off flight would be LX 16 from Zurich (ZRH) to New York City (JFK) on November 21, 2014. The great news is that all passengers on this flight would be able enjoy this unique experience.
The following are illustrations of the LX16 flight cabin and flight path.
Interested in joining this experience? There were still tickets available for sale for this flight across all three classes as at 1420 Eastern Standard Time.
If you are on this flight, we would love to hear from you on your experience. Please contact us at email@example.com
Meal Service as a Marketing Tool
Meal service has been used effectively as a marketing tool for airlines. SWISS is generating a lot of publicity by introducing a Michelin starred chef to create an experience on board for all passengers on this special flight to Newark Liberty International Airport.
SWISS should monitor the success of this experience and perhaps work with Tourism Switzerland in creating a program that would feature more local chefs.
Updated on November 21, 2014 – Off we go.
LX16 is now en route from ZUR to JFK. We will provide additional update after the flight lands.
Updated on November 24, 2014
If you missed the flight last Friday, Swiss is running a contest for US residents between November 17 to 30, 2014 for two business class seats to Switzerland from a US gateway with dinner and an overnight at Andreas Caminada’s Schloss Schauenstein, explore Switzerland with Swiss Rail Passes and stay 3 nights at Rocksresort.
More information and video of the flight can be found here and below.