Cathay Dragon is the new name for Cathay Pacific Airways (CX) subsidiary Dragonair. Its new branding will integrate many design elements introduced by CX back in October 2014 (News).
All Nippon Airways (ANA) introduced more Star Wars themed jets and initial routes at a conference on August 18, 2015 at the ANA Intercontinental Hotel in Tokyo, Japan).
Cathay Pacific Airways (CX) unveiled its new logo back in late 2014 (News – October 24, 2014). While the new branding has been deployed in many airports and social media properties for the past year, planes have not been converted. This changed with the unveil of its latest delivery of Boeing 777-300ER.
All Nippon Airways (ANA) is the latest to announce a partnership with a luxury vehicle manufacturer to transfer its premium class passengers within the airport. In this post, Experience The Skies look into the effectiveness of airlines maximizing value from co-branding with luxury vehicle partnerships.
As reported back in April 2015 (refer to our coverage here), All Nippon Airways (ANA)(NH) is partnering with LucasArts(TM) to promote the Star Wars franchise. The Japanese airline recently introduces updates to its online contents. Find out more within.
Emirates signed Jennifer Aniston (best known for the tv sitcom Friends) to a branding contract valued at US$5 million.
“We can confirm that we are working with Ms. Jennifer Aniston on a global digital and television campaign,” Boutros Boutros, Emirates’ divisional SVP for corporate communications, marketing and brand, says in a statement to The National of Dubai. “We do not wish to discuss contract details, and more information about the campaign will be unveiled in due course.”
We will explore how airlines are increasingly using celebrities (entertainment and sports) as branding ambassadors and whether they are effective. Did you know that brand ambassadors can enhance your PR campaign, even more so if a celebrity is associated with it? This could be a good method to try if your business is struggling with its branding. Read on to find out more.
Best April Fool’s Day 2015
Smart marketing comes in all forms and sizes. The following is a list of the best marketing used by the aviation industry to celebrate today and build brand awareness.
Tintin and His New Adventures
Two Belgian giants are working together for the first time to create a very unique experience for passengers travelling on Brussels Airlines. The Star Alliance member based in Brussels, Belgium and Moulinsart have been working secretly for months on a unique new livery to celebrate the beloved character.
(The original blog post was published on October 24, 2014 with updates on October 27, 2014 and February 15, 2015)
Cathay Pacific Airways (CX) has been using the current logo and livery since 1994. With 20 years under its belt, CX decided it is time to rebrands the freed brushwing with something new yet has a hint of the past.