British Airways Boeing 747

North American Award Redemption Changes On British Airways

Posted Leave a commentPosted in AIRLINE, NEWS

British Airways introduced earning and award redemption changes to its Executive Club program back in the middle of 2015. While most of the changes have been in place for more than six months, there is still one left that will not be implemented until February 2, 2016. [easy_countdowner name=”demo_countdowner” theme=”default” animation=”smooth” end_date=”2016-02-02″ end_time=”00:00:00″ day_label=”Days” hour_label=”Hours” minute_label=”Minutes” […]

Etihad Airways First Apartment Branding featuring Nicole Kidman

Are Celebrities Effective As A Branding Method For Airlines?

Posted 1 CommentPosted in AIRLINE, MARKETING, NEWS, TRAVEL

Branding Emirates signed Jennifer Aniston (best known for the tv sitcom Friends) to a branding contract valued at US$5 million. “We can confirm that we are working with Ms. Jennifer Aniston on a global digital and television campaign,” Boutros Boutros, Emirates’ divisional SVP for corporate communications, marketing and brand, says in a statement to The National of […]

777 Automated Assembly and Wings Production

Future Route Opportunities For The Boeing 777-300ER


Future Route Opportunities Part 1 of the Boeing 777-300ER series introduced the aircraft type (refer to link). Part 2 of the series discussed some of the latest airline announcement using this aircraft to expand or introduce new markets (refer to link) This part will focus on future opportunities for airlines looking to improve performance or […]