Delta Air Lines

Airline Loyalty Programs

Airline Loyalty Programs Of Tomorrow Part 1 – Yesterday And Today

Airline loyalty programs have been around since the 1950s when airlines like United Airlines started tracking customer travels.  In this series of insights, we will examine how these programs evolved over the past 65 years and discuss future innovations for them to remain relevant and effective in an age where loyalty is fragmented and increasingly hard to maintain.
Read More »Airline Loyalty Programs Of Tomorrow Part 1 – Yesterday And Today

System Access Diagram

2018 Technology Trend – Free Messaging On Board North American Airlines

Over the past five years, the biggest North American airlines progressively installed Wi-Fi to improve connectivity on board their domestic fleet. Today, most of them charge for internet access with the exception of JetBlue Airways which provides complimentary access for their passengers. In 2018, a new trend is brewing as airlines expand or introduce free messaging on board. Experience The Skies reveals which North American airlines are participating in this trend and where is it heading next.

 

Read More »2018 Technology Trend – Free Messaging On Board North American Airlines

Delta and Virgin America partners on new pop-up pub

Insight: The Delta Air Lines / Virgin Atlantic Pub Experience

Experience The Skies published a news piece on the Delta Air Lines and Virgin Atlantic’s new pop-up pub concept for nine days to showcase the 230 destinations they operate jointly to the United States (see post). This insight is a follow up to the pub experience with discussion how the concept will build awareness on their joint venture partnership, technology integration and marketing exposure.

Read More »Insight: The Delta Air Lines / Virgin Atlantic Pub Experience