Emirates becomes an early adopter in allowing passengers the option to preload entertainment choices in a playlist prior to departure. Experience The Skies takes a look at how this system works and the benefits this new feature can bring.Read More »Emirates Allows Passengers To Preload Entertainment Prior To Departure
Experience The Skies introduced Air France’s new virtual reality experience in engaging its customers during the sale stage and on board in a previous post. Additionally, an airline competitive analysis and use case study was published as a follow up. The third part of the series focuses on pricing for individuals and airlines.
London based British Airways brings the cinema experience on board long haul flights with new headphones featuring 3D surround sound.
Emirates signed Jennifer Aniston (best known for the tv sitcom Friends) to a branding contract valued at US$5 million.
“We can confirm that we are working with Ms. Jennifer Aniston on a global digital and television campaign,” Boutros Boutros, Emirates’ divisional SVP for corporate communications, marketing and brand, says in a statement to The National of Dubai. “We do not wish to discuss contract details, and more information about the campaign will be unveiled in due course.”
We will explore how airlines are increasingly using celebrities (entertainment and sports) as branding ambassadors and whether they are effective. Did you know that brand ambassadors can enhance your PR campaign, even more so if a celebrity is associated with it? This could be a good method to try if your business is struggling with its branding. Read on to find out more.