Oculus Go

Is $199 The Ideal Virtual Reality Headset Pricing For On Board Experience?

Posted Leave a commentPosted in AIRLINE, INSIGHTS, MARKETING, NEWS, RETAIL, TECHNOLOGY, TRAVEL

Experience The Skies introduced Air France’s new virtual reality experience in engaging its customers during the sale stage and on board in a previous post. Additionally, an airline competitive analysis and use case study was published as a follow up.  The third part of the series focuses on pricing for individuals and airlines.

Etihad Airways First Apartment Branding featuring Nicole Kidman

Are Celebrities Effective As A Branding Method For Airlines?

Posted 1 CommentPosted in AIRLINE, MARKETING, NEWS, TRAVEL

Branding Emirates signed Jennifer Aniston (best known for the tv sitcom Friends) to a branding contract valued at US$5 million. “We can confirm that we are working with Ms. Jennifer Aniston on a global digital and television campaign,” Boutros Boutros, Emirates’ divisional SVP for corporate communications, marketing and brand, says in a statement to The National of […]