HISTORY

United Club Lounge Hong Kong

Use of Airline Lounges as a Marketing Tool – History and Innovation

Airline Lounges

Airline lounges provide a sanctuary for premium and high-yield passengers travelling around the world. It can be used as a marketing and branding tool for airlines to differentiate themselves against competitors. Access can be limited and amenities may vary across domestic and international operations. In this part of the series, the focus will be on airline lounges of the past and present.

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Japan Air Transport Co Label

Tokyo Haneda Coveted Slots Battle – Part 1

Tokyo Haneda International Airport

There is a battle brewing between American Airlines (IATA Airline Code – AA), Delta Air Lines (DL) and Hawaiian Airlines (HA) over the coveted right to operate a flight to Tokyo Haneda International Airport (IATA Airport Code – HND). Who will win this battle? We will examine the history of these slots and discuss key considerations over the next few days.

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SAS_Douglas_DC-7_Soderstrom-2

Throwback Thursday Pictures of the Week – SAS DC-7

November 15, 2014 marks 78 years since Scandinavian Airlines (SAS) (IATA Airline Code – SK) sets a new distance record for commercial airlines by flying 6,005 miles nonstop from Los Angeles to Stockholm , Sweden, following the Great Arctic Circle route.

Historic recording setting flight from Los Angeles on SAS DC-7

Historic recording setting flight from Los Angeles on SAS DC-7. Image taken from Google Map on November 13, 2014. (All Rights Reserved)

To celebrate this occasion, we will feature some classic SAS DC-7s in action for this week’s edition of Throwback Thursday pictures.

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