Experience The Skies reported that Icelandair formally purchased chief rival WOW Air (refer to post here) earlier. In the following insight, we will dig deeper into the opportunities and challenges as the new Icelandair Group competes with European and North American airlines for more passengers.
Icelandair Group purchased all the WOW Air shares in a transaction worth about kr$2.17 billion (~US$17 million) in a share exchange. The airline will also assume WOW Air’s debts.
Iceland’s national airline Icelandair announced it will start seasonal service from its hub at Keflavik International Airport (KEF) to Pierre Trudeau International Airport (YUL) in Montréal, Canada.