AIRLINE

Apple Business Chat And The Airline Industry

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Apple Business Chat and Airlines

Apple Inc. officially introduced Business Chat in its latest iOS beta release for 11.3. It brings new functionalities to the Messages and integrates well with other core applications Apple Pay, Calendar and Maps (Refer to our insight here).  The company is playing catch up to established competition from Facebook, Twitter and imbedded chatbot applications. Find out […]

AIRLINE

Airlines And Airports Commit To Beacon Technology

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Beacon Technology

KLM announced an enhancement to its Android and iOS applications which provide users assistance in wayfinding around its hub at the busy Amsterdam Airport Schiphol (AMS). The Dutch airline is one of the early adapters of the beacon technology. This post will discuss what beacon technology is and how airlines and airports can enhance passenger experience with […]

AIRLINE

Enhanced Economy Meals – Competitive Analysis

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Sample KLM Enhanced Economy Meals

Enhanced Economy Meals In an earlier post (refer to this link for our coverage), we noted that British Airways (BA) is introduced enhanced economy meals for passengers travelling in its World Traveller product. Prices of the three course meals start at £15 (US$22.5) to £18 (US$27). We will examine how BA’s chief competitors are marketing […]

AIRLINE

KLM Is Starting Service from Amsterdam to Edmonton, Canada, Eh. Why? (Update)

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KLM The original post was published on November 10, 2014. Additional update was posted on March 20, 2015. KLM (IATA Airline Code – KL) announced that it will start flying thrice weekly from its home hub Amsterdam (IATA Airport Code – AMS) to Edmonton, Canada (YEG) starting May 1,  2015. This will extend to four […]