LHR

Boeing 777-300ER Cockpit Longest Flights

New York to London Market – Introduction

New York to London Market

The New York to London market has been a hotly contested route beginning in 1958 when British Overseas Airways Corporation (BOAC), predecessor to British Airways (BA), became the world’s first airline to fly non-stop between these two destinations. These are two business hubs where any ambitious businessman would love to call the home of his business ventures. If you are to set up a business in London then here are some great ideas for getting started with your marketing campaign. So, any guess on which airline it beat out? This post discusses the history of the route and who are the current players.

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Etihad Airways First Apartment Branding featuring Nicole Kidman

Are Celebrities Effective As A Branding Method For Airlines?

Branding

Emirates signed Jennifer Aniston (best known for the tv sitcom Friends) to a branding contract valued at US$5 million.

“We can confirm that we are working with Ms. Jennifer Aniston on a global digital and television campaign,” Boutros Boutros, Emirates’ divisional SVP for corporate communications, marketing and brand, says in a statement to The National of Dubai. “We do not wish to discuss contract details, and more information about the campaign will be unveiled in due course.”

We will explore how airlines are increasingly using celebrities (entertainment and sports) as branding ambassadors and whether they are effective. Did you know that brand ambassadors can enhance your PR campaign, even more so if a celebrity is associated with it? This could be a good method to try if your business is struggling with its branding. Read on to find out more.

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American Airlines Boeing 777-200ER

American Airlines Reduces New York To London Capacity

American Airlines

On any given day, there are up to 33 daily flights operating between New York City and London. In an earlier post (refer to our coverage here), we examined the players and their product mix. In this post, we will discuss how American Airlines (AA)’s aircraft change in mid December 2015 will impact the market in both economy and premium cabins.

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British Airways Boeing 747

British Airways Adds Enhanced Economy Meals For Purchase

British Airways

Following a successful implementation of its pre-order meal service for its First, Club World and World Traveller Plus passengers (refer to our coverage of this new service), British Airways (BA) is expanding this program to World Traveller passengers flying its hub at London Heathrow International Airport (LHR) to selected international cities starting in May 12, 2015.

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Qatar Airways A380

Qatar Airways Moves Up Second Daily Airbus A380 Service to London

Qatar Airways

Doha to London Heathrow luggage tag

Doha to London Heathrow luggage tag – Infographic created by Experience The Skies on April 20, 2015 (All Rights Reserved)

Due to passenger demands, the Gulf airline decided to move up the date for its second daily Airbus A380 service from its hub located in Hamad International Airport (DOH) to London Heathrow Airport (LHR).

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Potential Strike Alert at London and Manchester Airports (Update)

Potential Strike

(Originally posted on December 18, 2014, Updated on December 22, 2014) Unite, Britain’s biggest union at 1.42 million members is asking its members handling check-in and cargos at London Heathrow (IATA Airport Code – LHR), London Gatwick (LGW) and Manchester (MAN) airports to go on strike on December 23 and 24, 2014. This action might significantly impact holiday travellers plans.

Read More »Potential Strike Alert at London and Manchester Airports (Update)