Experience The Skies reported that Icelandair formally purchased chief rival WOW Air (refer to post here) earlier. In the following insight, we will dig deeper into the opportunities and challenges as the new Icelandair Group competes with European and North American airlines for more passengers.
Part 1 of the WestJet long term growth story started off with the news of the airline extending its business model into ultra low cost, an overview of the company and the differences between the low cost and ultra low cost model. This part extends the discussion of the airline in the ultra low cost […]
Virgin America In part 3 of the series, we examined the experiences Virgin America for pre-flight and at the airport. This part will conclude the series and will focus on the experience on board, Virgin America’s fiscal year 2014 results and strategic opportunities for growth.
Virgin America Virgin America (IATA Airline Code – VX) had a successful launch on Friday with a ~30% increase in stock price from its IPO price. Over the course of the week, we will introduce this airline, its success, challenges and what are the next steps they should take to be more successful as a […]
Air India Air India joined the Star Alliance in a ceremony on July 11, 2014 after its second attempt at making it to the elite airline group.  In this Insight In this insight, we will explore the Indian aviation market, Air India and its opportunities and challenges moving forward as it joins Star Alliance.