A single level baggage carousel at Frankfurt-Hahn Airport.

Airlines Recorded Lowest Lost Checked Baggage Rate In 2016

Posted Leave a commentPosted in AIRLINE, AIRPORT, INSIGHTS, NEWS

One of the main reasons why travellers do not check in their baggages is the fear of losing them impact their work or vacation. The world leading air transport information technology and communications specialist, SITA, released a new report that brought good news to calm travellers’ fears. This post takes a detail look into the […]

IATA Airport Codes Ottawa, Doha, London Heathrow, Sydney, Baltimore, Miami, Beijing Capital, Stockholm Arlanda

The Mystery Behind Airport Codes – How Are They Created?

Posted Leave a commentPosted in AIRPORT, INSIGHTS, TRAVEL

Over 3.7 billion people travelled around the world annually. Many of these travellers wondered why airport codes are three letters long and how are they created. This post uncovers the mystery of airport codes and showcases how they can be used in unique way in retail and marketing.

Cathay Pacific Airways (CX) First Airbus A350-900

Cathay Pacific Announces Initial Routes For Its New Airbus A350

Posted Leave a commentPosted in AIRCRAFT, AIRLINE, NEWS

Cathay Pacific Airways (CX) is scheduled to receive its first Airbus A350-900 at the end of April 2016. The airline will use the new aircraft on regional routes before commencing on its new London Gatwick Airport operation five months afterwards (News – December 11, 2015).

Etihad Airways First Apartment Branding featuring Nicole Kidman

Are Celebrities Effective As A Branding Method For Airlines?

Posted 1 CommentPosted in AIRLINE, MARKETING, NEWS, TRAVEL

Branding Emirates signed Jennifer Aniston (best known for the tv sitcom Friends) to a branding contract valued at US$5 million. “We can confirm that we are working with Ms. Jennifer Aniston on a global digital and television campaign,” Boutros Boutros, Emirates’ divisional SVP for corporate communications, marketing and brand, says in a statement to The National of […]