Etihad Airways First Apartment Branding featuring Nicole Kidman

Are Celebrities Effective As A Branding Method For Airlines?

Posted on 1 CommentPosted in AIRLINE, MARKETING, NEWS, TRAVEL

Branding Emirates signed Jennifer Aniston (best known for the tv sitcom Friends) to a branding contract valued at US$5 million. “We can confirm that we are working with Ms. Jennifer Aniston on a global digital and television campaign,” Boutros Boutros, Emirates’ divisional SVP for corporate communications, marketing and brand, says in a statement to The National of […]

2014 Top 30 Busiest Airports In The World By Passengers

Posted on 3 CommentsPosted in AIRPORT, AVIATION, INSIGHTS, TRAVEL

2014 Top 30 Busiest Airports In The World The International Air Transport Association reported that worldwide traffic increased 5.9% from 2013 to 2014 to a record 3.3 billion passengers. Experience The Skies completed an analysis of the Top 20 busiest back in October 2014 (refer to this post for the complete list). We have completed research based on […]