AIRLINE

Airlines Recorded Lowest Lost Checked Baggage Rate In 2016

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A single level baggage carousel at Frankfurt-Hahn Airport.

One of the main reasons why travellers do not check in their baggages is the fear of losing them impact their work or vacation. The world leading air transport information technology and communications specialist, SITA, released a new report that brought good news to calm travellers’ fears. This post takes a detail look into the […]

AIRLINE

Are Celebrities Effective As A Branding Method For Airlines?

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Etihad Airways First Apartment Branding featuring Nicole Kidman

Branding Emirates signed Jennifer Aniston (best known for the tv sitcom Friends) to a branding contract valued at US$5 million. “We can confirm that we are working with Ms. Jennifer Aniston on a global digital and television campaign,” Boutros Boutros, Emirates’ divisional SVP for corporate communications, marketing and brand, says in a statement to The National of […]