Etihad Airways First Apartment Branding featuring Nicole Kidman

Are Celebrities Effective As A Branding Method For Airlines?

Posted 1 CommentPosted in AIRLINE, MARKETING, NEWS, TRAVEL

Branding Emirates signed Jennifer Aniston (best known for the tv sitcom Friends) to a branding contract valued at US$5 million. “We can confirm that we are working with Ms. Jennifer Aniston on a global digital and television campaign,” Boutros Boutros, Emirates’ divisional SVP for corporate communications, marketing and brand, says in a statement to The National of […]