What We Do
Digital Strategy Creation and Assessment: Airlines and airports engage customers during different parts of the customer travel experience lifecycle – Contact/Research, Booking, Travel and Completion. We created a framework to create and assess airlines and airports digital strategy with focus on consistency to brand and business goals, personalization, generating new measurable data sources and ancillary revenue streams.
Mobile Application Assessment: In a 2016 Opera Mediaworks survey, more than 80% of the 1,000 participants noted that they research and book their travel arrangements through a mobile channel (i.e. applications, internet or social media channels). This makes building the right type of mobile application a no.1 consideration for airlines and airports in engaging customers. We created a living framework including many standard and enhanced set of features used today to assist airlines and airports in building and assessing mobile applications and strategy.
Chatbot / Artificial Intelligence: Whether it is through Facebook Messenger, Apple Business Chat or third party platforms, chatbots are increasingly deployed as a personalized way to manage communication on the go between customers and travel suppliers. We partner with a chatbot supplier to strategize and build solutions that include communication, e-commerce, backend data analytic and CRM support.