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Trending Aviation News – Issue 108

Ai Asia Chinese New Year 2015 Inflight Food

Chinese New Year

Today’s trending aviation news comes courtesy of Chinese New Year.  Many airlines are introducing special inflight meals and items to celebrate the Year of the Goat in February 2015.

Trending Aviation News

Experience The Skies searched around the world and found the following airlines offering specific Chinese New Year inflight service items.  Feel free to use the comment section if you note other airlines offering special services or meal items for this holiday.

AirAsia (AK)(No Alliance – Hub: Kuala Lumpur (KUL))

Low cost carrier, AirAsia (AK) based in Malaysia  introduced Butter Chicken with Flavoured Rice + Nut King Salted Peanuts + Fanta Orange combo and Little Delights Cupcake for Chinese New Year. These are now available for RM15 and RM38 on board AirAsia flights. (US$1 = RM3.58)

Butter Chicken with Flavoured Rice + Nut King Salted Peanuts + Fanta Orange

Air Asia Chinese New Year 2015 Inflight Food
Air Asia Chinese New Year 2015 Inflight Food – Butter Chicken with Flavoured Rice + Nut King Salted Peanuts + Fanta Orange – Image taken from Air Asia’s website on February 16, 2015 (All Rights Reserved)

Little Delights Cupcakes

Air Asia Chinese New Year 2015 Inflight Food
Air Asia Chinese New Year 2015 Inflight Food – Little Delights Cupcake – Image taken from Air Asia’s website on February 16, 2014 (All Rights Reserved)

EVA Airways (BR)(Star Alliance – Hub: TPE)

EVA Airways based in Taipei will celebrate Chinese New Year in style. It’s Hello Kitty jets’ cabins service items including headrest covers and placemats will now feature Hello Kitty wearing a set of goat horns. Red pockets and stationary will be available for purchase.

EVA Airways Chinese New Year 2015
EVA Airways Chinese New Year 2015 – Image taken from EVA Airways’ website on February 17, 2015 (All Rights Reserved)

On all outbound flights from Taipei (TPE), with the exception of its short trips to Okinawa, the airline will be adding flavors of the holiday and giving passengers in all of its cabins the opportunity to experience some of the occasion’s warmth and traditional comforts. It welcomed the Lunar New Year by serving traditional New Year’s dishes on February 18, the Lunar New Year’s Eve. And, to bring good fortune, it offered Taiwan’s traditional pineapple cake on February 19, the Lunar New Year day.

All Nippon Airways (NH) (Star Alliance – Hubs: Tokyo (NRT/HND))

All Nippon Airways (NH) worked with the FIH Regent Group to come up with a specific menu for flights from Tokyo (NRT / HND) to all Taiwan destinations for the Chinese New Year (February), Dragon Boat Festival (May) and Moon Festival (September).

Each holiday will feature specific dishes catered for passengers in business class. The Chinese New Year menu launching on January 19 will include the following:

Appetizers – Kobe Pork with Green Schallions, Octopus Salad with Shrimp Eggs, Bean Curd with Truffle Topping

Main Dishes – Dry Braised Shrimp Balls in Thick Bean Curd Sauce, Sakura Shrimp with Turnip Cake

Dessert – Deep Fried Sesame Seed Balls (known for giving passengers good luck)

ANA Chinese New Year 2015 Inflight Food
ANA Chinese New Year 2015 Inflight Food – Image taken from Regent Taipei’s website on February 17, 2015 (All Rights Reserved)

Bangkok Airways (PG)(No Alliance – Hub: Bangkok (BKK))

Bangkok Airways (PG) is bringing a special mango dessert for Chinese New Year created by Chef McDang (M.L. Sirichalerm Svasti). It will be available for both economy and business class passengers departing from Bangkok (BKK) and Samui (USM) on February 19, 2015.

Bangkok Airways Chinese New Year 2015 Inflight Food
Bangkok Airways Chinese New Year 2015 Inflight Food – Image taken from Bangkok Airways’ website on February 17, 2015.

Qantas Airways (QF)(One World – Hubs: Sydney (SYD), Melbourne (MEL))

Qantas Airways (QF) introduced a new menu designed for its Hong Kong (HKG) flights from Sydney (SYD) on February 10, 2015 in advance of the new year and also implemented the new Q-Eat where passengers in all classes can pre-order their entrees (Refer to link for our piece “ECONOMY PASSENGERS BEING TREATED LIKE ROCKSTARS – QANTAS EDITION”)

Thai Airways (TG)(Star Alliance – Hubs: Bangkok (BKK))

On 19 February 2015, Thai Airways (TG) will offer special Thai Sweets on international flights departing from Bangkok to Hong Kong, Taiwan, Singapore, Malaysia, and from Seoul to Los Angeles. In addition, Royal First Class and Royal Silk Class passengers on flights to Hong Kong, Singapore and Malaysia, will be given a bag of fresh tangerines.

Thai Airways Chinese New Year 2015 Inflight Food
Thai Airways Chinese New Year 2015 Inflight Food – Image taken from Thai Airways’ website on February 17, 2015

Malaysia Airlines (MY)(One World – Hubs: Kuala Lumpur (KUL))

Collaborating with The Majestic Hotel in Kuala Lumpur, the Asian airline is serving three unique dishes at its Golden Lounge located in the KL International Airport (KUL).

Guests will be able to sample three of the luxury boutique hotel’s signature dishes from the Colonial Cafe including the Prawn Cocktail, Hainanese Chicken Chop and English Trifle.

The special Chinese New Year menu will be served exclusively to Enrich Platinum members and First Class guests at the Platinum Lounge in KLIA from February 11 to 19, 2015.

Malaysia Airlines Chinese New Year 2015
Malaysia Airlines Chinese New Year 2015 – Image taken from Malaysia Airlines’ website on February 17, 2015.

Analysis

More airlines use holidays or special occasions as a way to generate sales opportunities through promotions and marketing. Unique inflight experience can leave behind a good impression for passengers. However, it is important for airlines to balance the costs it will take to cater to a specific audience.

Not surprisingly, all the airlines featured are from Asia. However, it should be noted that other airlines may offer one off experiences on February 18 or 19, 2015.

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